Demand Creation

Tourism has the potential to create demand, and by demand creation we mean increased number of consumers. Well, the amount of products and services that consumers use, and whether they consume them or not is a completely different matter. What we know is that tourism, by its very nature, creates

Job Creation

It is no secret that tourism creates job opportunities for the citizens of a country. One good thing about the sector is that it pays it workers well, that is. The sector also typically sources products locally, which is a major boost to the local industry. When statistics are accurately

Poverty Alleviation

Tourism brings lots of advantages and disadvantages to a nation. It can create job opportunities and bring wealth to people that would otherwise be poor. On the other end of the spectrum, it can cause ecological degradation, social dislocation, and loss of cultural heritage. As a matter of fact, and

Improved Infrastructure

When tourists visit a place, they cause additional development of tourist attraction sites like gardens, game reserves, and museums. These sites are undoubtedly the main reason why tourists come. The places tend to constantly improve because they want to attract more tourists, who bring in more business. But how do